Taglines are surprisingly important--sometimes more than they should be. Once your organization is set on having one, anything short of "Just do it" will be a let down. The perfect tagline often seems more the result of divine intervention than the application of any marketing strategy or method. But hard work and patience can really pay off. Take your time. Do your research. Listen to your audience and learn how to speak to their aspirations. Like a soul mate, you have to believe that your tagline is out there. You just need to find it.